His idea was a hit. Millions and millions of Swatches were sold. Young people began wearing them two and even three at at time like bangles. Some girls wore them in their hair.
The Swatch Group (the company that makes the Swatch) could see the writing on the wall however and realized that the fad surrounding their product would fizzle out one day so right from the start they looked at ways to diversify their product line and moved into the aquistion market with a vengence.
Today The Swatch Group owns Tiffany and Co, Longines, Calvin Klein, Pierre Balmain and many other luxury brands and are themselves one of the most recongnizable brands in the world. They also continue to manufacture the product that got them off the ground: the humble Swatch watch.
|Classic Swatch Watches of the 80s. Gimme two!|