Every once in a while an actual weather event would occur and TWC would go into full-fledged "release the horses and get everyone into the shelter" mode. It was never clear to me what was more pathetic; TWC's tendency to turn tropical breezes into the-end-of-the-world-as-we-know it or the public's (and I include myself here) willingness to tune into saturation coverage of end-of-the-world storms that never seemed to arrive.
But be that as it may it doesn't seem like TWC is going anywhere anytime soon. Though NBC bought it in 2008 and promptly canned all the original weather jockeys and started showing movies on Friday nights (they've subsequently stopped after enduring a perfect storm of protest from the multitude of blue screen weather map junkies) The Weather Channel enters its 4th decade firmly ensconced atop the meteorological tv pyramid.
Here's the first ever minute of programming from The Weather Channel back in 1982. Listen to the breathless enthusiasm in those voices!